KPIx - [Key Performance Indicators xpert]

The telecommunication and banking industries are a good example of how vital customer knowledge is to compete more effectively and nurture customer loyalty. Business users and decision makers are constantly facing the need to answer fundamental business questions, such as “who are our most profitable customers”, “what makes them profitable”, and “which marketing campaigns should be developed to target this segment”. However, the intelligence required to answer this type of questions is spread across several operational databases (Billing, Mediation, Provisioning, CRM, ERP etc.) that do not support the ability to query, report and analyze business data.

Information Architects' Business Intelligence Product, KPIx is specifically designed to support the querying, reporting and multidimensional analysis required by business users. The true value of KPIx is the thorough understanding of industry needs, processes and business support systems that lie embedded into its architecture. KPIx comprises the methodology, the built-in business concepts and the technological know-how required to get a business intelligence system up and running.

At the core of KPIx is data warehousing methodology of Information Architects. KPIx employs independent data mart approach to provide “Single Version of Truth” to its users. Using this approach, it can be deployed as an enterprise-wide business intelligence system, or as data marts to cater specific business areas. Additionally a phased implementation approach is used to get quick wins, without losing the long term vision.

Business Proposition

KPIx encapsulates business intelligence for Telecommunication Operators and Banks to facilitate their business users to perform customer trend analysis, customer acquisition and retention, up selling and cross-selling, campaign management, churn prediction, to gain a single view of all customer activities across multiple businesses.

KPIx for Telecom supports operations and performance management in billing accuracy, forecasting network usage, sales trend analysis, improvement of service delivery, call detail record (CDR) integration reporting and forecasting, sales trend analysis, and optimizing telephone connection activation. 

  Product Features

• Enables users to continuously monitor and establish thresholds on Key Performance Indicators   (KPI’s) that play critical role in the Telco’s strategic decision making.

• A powerful KPI processing engine, which is based on a sound dimensional model that encompasses industry standards and best practices.

• The KPI processing engine is exposed through a parameterized interface so that it can be used with third-party OLAP and reporting tools.

• Separate interface for administrators and business users; thus letting users focus on their areas of expertise and job roles.

• A web-based dashboard interface for business users that displays gauges and metrics to reflect current status of KPIs.

• The dashboard displays KPIs pertaining to a given user’s specific business area; thus helping them to remain focused.

• An alerting and proactive notification system that is capable of distributing reports and alerts to a large target audience.

• In integration with any OLAP tool, KPIx provides ability to slice and dice data cubes and generate drill-down/roll-up reports.

  KPIx for Telecom - Key Performance Indicators (KPI's)

• Churn Analysis and Churn Prediction

• Customer Care and Retention 

• Call Detail Analysis

• Customer Segmentation

• Network Analysis

• Financial Analysis

• Revenue Assurance

• Fraud Management

• Campaign Analysis

• Sales Channel Analysis

• Database Marketing

• Product/Service Analysis

• Call-Centre/Complaint Analysis

  KPIx for Banking - Key Performance Indicators (KPI's)

• Customer Profiling

• Targeted Marketing

• Product Reconfiguration

• Credit-Risk Assessment

• Customer Retention

• Revenue and Growth Forecasting

• Product Transactional Management

• Asset Inflows/ Outflows

• Credit Scoring

• Banks Capital/Equity

• Branch Performance

• Loan Portfolio

• Sales Performance

• Asset Quality